Branding, Business

What is Brand Marketing and How it Helps You Build a Brand

To develop a brand, a business needs to focus on a few key areas like their external communications, advertising, customer servicing, promotion and reputation management et al. in hopes of establishing themselves as the go to company for that particular product or service. All of these elements combined help you build a visual brand which creates recognition in the minds of your audience.  Building a brand isn’t easy and it takes years or even decades to build a strong and recognisable brand. Many companies fail to create a strong brand even after being in business for a long time because […]

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Branding, Business

Your Brand Voice: What it is & How to Develop One

To engage an audience, a performer needs to have a distinct and unique personality. Similarly, to engage your audience, as a business you need to have a unique and distinct brand personality or brand voice. Companies and businesses that have stood the test of time have a strong sense of purpose and clarity in their messaging. This message is delivered through the means of various different channels on a consistent basis which helps their audience develop a sense of what the voice of the business sounds like.  Consistency and repetition is the key to build a strong recognition in the […]

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Branding, Business

9 Common Logo Design Mistakes

A logo is the easiest way for a business to get recognition. It is usually the first thing a customer sees, along with the tagline. To help you improve your logo and to bring it to the current standards, we are going to take a look at some of the most common logo design mistakes businesses make which make the logos feel antiquated and dated. Are you making these mistakes? Read on to find out.  Common Logo Design Mistakes that Businesses Make Mistakes are what makes us human and we only learn from them. However, if someone else has already […]

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Business, FinTech, Technology

The Best Emerging Technologies To Incorporate in your Apps for the Health Tech Sector in 2019

By 2020, the value of the digital health and wellness market is pegged to grow to US $206 Billion. Health care and health tech Apps have transformed from being a platform for interaction between doctors and patients to being a holistic record keeping, communication, and assistance solution for patients as well as their medical caretakers. Technology is the primary pain point for medical professionals and personalization is what most medical marketers believe is the future of health tech. Today, in this article, we are going to take a look at some of the most emerging technologies you can incorporate into […]

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Business, Technology

How New FinTech Apps are challenging old and traditional ways of banking

There are over 5700 Fintech companies in America most of whom are growing at a rate much faster than any other industry. Technology has been a driving force for businesses and the IT industry is a force to be reckoned with especially for the Finance industry. The public is losing their faith in the traditional banking system due to the number of scams taking place almost every day. The Millennial populace is more agile and accommodating today than ever and this has given birth to rapid developments in the Financial Technology (Fintech) industry. Today, in this writeup, we will be […]

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Branding, Business, General

What is Brand Identity

Investopedia explains brand identity as “Brand identity is how a business presents itself to and wants to be perceived by, its consumers” Similar to personal identity, a brand too need to have a distinct and recognizable identity which makes it unique and distinguishes it from its competition. In plain and simple words, brand identity is the secret sauce that makes a name or business into a brand and sets you apart from your competition. To understand better what brand identity refers to let us dig a little deeper and first understand what a brand is and why is it important. […]

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Business, General, Technology

Top Five Services Every Start-up Business Need

There never has been a better time in history to start your own business. Most businesses are blooming and start-ups with innovative ideas are the trend of the moment. Every young graduate is either opening, operating or working at a start-up and in this article, we will be taking a look at the top services every start-up should be using. If you are a young start-up owner who doesn’t know what services you should use for what business function then our guide here has you covered. So without further ado let us take a look at the top services every […]

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Branding, Business, General

How to Choose the Right Logo For Your Blog

Are you the proud owner of a blog? Maybe you started the blog as a side project or out of necessity. It may be based on the power of content or on your personal reputation or even the unique branding you boast of. Every blog needs to have their own unique and individual identity to stand out. This is where your Logo which is part of your brand identity comes in. In this article, we will be taking a look at how you can choose just the perfect logo for your blog.   Let’s get some things straight. A logo […]

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Branding, Business

Take Your Theme to the Next Level with These Tools

Creating Content is Hard! That’s just the plain hard truth, whether you are a Digital marketer or an internet entrepreneur you know how big a headache content creation is. Most of us start our websites based on a theme which we customize to our preferences and in this article, we will be taking a peek at some of the best tools which will help you help you Take Your Theme to the Next Level and get you more customers. 1. Tailor Brands Establishing yourself as a credible brand is extremely important if you wish to grow your website. A logo […]

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Business, Sponsored Work, Technology

Biggest Artificial Intelligence Startups in 2019

Artificial intelligence is the buzzword that every startup wants to be associated with themselves. Many new startups are using artificial intelligence in their products and offering to improve the experience of using their services. AI is still in its infancy and it is growing rapidly with immense investments being made by venture capitalists and investors alike and innovation in the Artificial intelligence sphere is at its peak thanks to all the funds flowing in. in this article today we will be taking a look at some of the biggest artificial intelligence startups you should keep an eye on in 2019 […]

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