Branding, Business

Must have Essentials for Your Freelance Website

As a freelancer, we are our own company, we have to wear multiple hats and do multiple things which we may or may not be experienced to do so but one thing which we absolutely must do is have a great looking website to attract new business and in this article we will be taking a look at the must have essentials for your freelance website.   Before we get into the essentials let us understand why we need to have a website as a freelancer and how can it impact our bottom line. You may often think to yourself, […]

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Branding, Business

Tips for Choosing a Logo Font

“A recognizable graphic design element, often including a name, symbol or trademark, representing an organization or product” this is the standard definition of a “logo”. A logo in simpler terms is the combination of a visual, some text and an overall aesthetic. A logo accomplishes two basic tasks even before your customers interact with you. Number One, tell your customers the name of your business and Number Two, Create a visual representation of what your business is all about. The font used in the logo aids in creating a visual representation in a huge way and today we will be […]

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Branding, Business

5 Branding Tips for Entrepreneurs on a Budget

“A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image” says brick marketing, by extension branding, is when that idea or image is marketed in such a manner so that it is recognizable by more and more people. As an entrepreneur, you have to deal with a lot of things which you may or may not be ready to deal with but one thing you shouldn’t have to deal with is budgetary restrains when it comes […]

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