Branding, Business

What is Brand Marketing and How it Helps You Build a Brand

To develop a brand, a business needs to focus on a few key areas like their external communications, advertising, customer servicing, promotion and reputation management et al. in hopes of establishing themselves as the go to company for that particular product or service. All of these elements combined help you build a visual brand which creates recognition in the minds of your audience.  Building a brand isn’t easy and it takes years or even decades to build a strong and recognisable brand. Many companies fail to create a strong brand even after being in business for a long time because […]

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Branding, Business

Your Brand Voice: What it is & How to Develop One

To engage an audience, a performer needs to have a distinct and unique personality. Similarly, to engage your audience, as a business you need to have a unique and distinct brand personality or brand voice. Companies and businesses that have stood the test of time have a strong sense of purpose and clarity in their messaging. This message is delivered through the means of various different channels on a consistent basis which helps their audience develop a sense of what the voice of the business sounds like.  Consistency and repetition is the key to build a strong recognition in the […]

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Branding, Business

9 Common Logo Design Mistakes

A logo is the easiest way for a business to get recognition. It is usually the first thing a customer sees, along with the tagline. To help you improve your logo and to bring it to the current standards, we are going to take a look at some of the most common logo design mistakes businesses make which make the logos feel antiquated and dated. Are you making these mistakes? Read on to find out.  Common Logo Design Mistakes that Businesses Make Mistakes are what makes us human and we only learn from them. However, if someone else has already […]

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Branding, Business, General

What is Brand Identity

Investopedia explains brand identity as “Brand identity is how a business presents itself to and wants to be perceived by, its consumers” Similar to personal identity, a brand too need to have a distinct and recognizable identity which makes it unique and distinguishes it from its competition. In plain and simple words, brand identity is the secret sauce that makes a name or business into a brand and sets you apart from your competition. To understand better what brand identity refers to let us dig a little deeper and first understand what a brand is and why is it important. […]

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Branding, Business, General

How to Choose the Right Logo For Your Blog

Are you the proud owner of a blog? Maybe you started the blog as a side project or out of necessity. It may be based on the power of content or on your personal reputation or even the unique branding you boast of. Every blog needs to have their own unique and individual identity to stand out. This is where your Logo which is part of your brand identity comes in. In this article, we will be taking a look at how you can choose just the perfect logo for your blog.   Let’s get some things straight. A logo […]

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Branding, Business

Take Your Theme to the Next Level with These Tools

Creating Content is Hard! That’s just the plain hard truth, whether you are a Digital marketer or an internet entrepreneur you know how big a headache content creation is. Most of us start our websites based on a theme which we customize to our preferences and in this article, we will be taking a peek at some of the best tools which will help you help you Take Your Theme to the Next Level and get you more customers. 1. Tailor Brands Establishing yourself as a credible brand is extremely important if you wish to grow your website. A logo […]

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Branding, Sponsored Work

How to Choose the Right Logo For Your Blog

Are you the proud owner of a blog? Maybe you started the blog as a side project or out of necessity. It may be based on the power of content or on your personal reputation or even the unique branding you boast of. Every blog needs to have their own unique and individual identity to stand out. This is where your Logo which is part of your brand identity comes in. In this article, we will be taking a look at how you can choose just the perfect logo for your blog.   Let’s get some things straight. A logo […]

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Branding

What is Brand Identity

Investopedia explains brand identity as “Brand identity is how a business presents itself to and wants to be perceived by, its consumers” Similar to personal identity, a brand too need to have a distinct and recognizable identity which makes it unique and distinguishes it from its competition. In plain and simple words, brand identity is the secret sauce that makes a name or business into a brand and sets you apart from your competition. To understand better what brand identity refers to let us dig a little deeper and first understand what a brand is and why is it important. […]

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Branding

Ways to Get Inspiration for Logo Design

Did you know the new logo for BBC was designed Eric Gill, care to hazard a guess as to what would be the price for it? US$ 1.8 Milion! Logos are expensive and extremely necessary for any business, in a recent survey conducted with 8 year old kids 100% of the surveyed participants were able to recognize and match the correct logos to their corresponding brands. This is the kind of brand recognition every business strives for but not every business achieves, so in today’s article, we are going to take a look at a few ways in which you […]

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Branding, Business

Things that Make Your Website Look Crapy

Building a website on your own for your small business or freelance opportunity seems like a great idea for cash-strapped entrepreneurs but have you ever come across a website that was so bad that it was good? Well, today we will be taking a look at things that make your website look absolutely crappy and things that you should absolutely avoid at all costs when making your website. Your website is your digital address and it has evolved from just a placeholder to a full fledged tool for business growth. From selling products to marketing it has become one of […]

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