A logo is the easiest way for a business to get recognition. It is usually the first thing a customer sees, along with the tagline. To help you improve your logo and to bring it to the current standards, we are going to take a look at some of the most common logo design mistakes businesses make which make the logos feel antiquated and dated. Are you making these mistakes? Read on to find out.
Common Logo Design Mistakes that Businesses Make
Mistakes are what makes us human and we only learn from them. However, if someone else has already made those same mistakes then repeating them isn’t something you should try. So, check the mistakes people commonly make below and avoid them at all costs.
1. Getting A Logo Designed By An Amateur
Entrepreneurs spend a lot of time getting their businesses ready to fulfill a gap in the market and in the process ignore the visual branding side of things. Getting a logo designed by an amateur isn’t a sin but it is generally a good practice to have someone with a decent amount of experience design a logo for your business. A professional business should always have a professional logo.
Getting a professional graphic artist to design a custom logo can be expensive. If you wish to get a professional-looking logo at cheaper prices you may turn towards solutions powered by artificial intelligence like Tailor Brands or LogoJoy which use artificial intelligence and proprietary machine-learning algorithm to design stunning logos for a fraction of the cost. Fiverr and other marketplaces also offer affordable Logos from designers in developing nations but even they aren’t as foolproof.
2. Getting A Typographically Chaotic Logo
If your typography or font is too complex or hard to understand then naturally your customers wouldn’t want to tire their minds in trying to memorize it and instead will ignore it. Logos help build recognition and if the customers don’t recognize your logo, the whole point of having one will become moot. Thus, ensure that your typography and font is clear and easy to read.
3. Having A Logo That Works Only In Specific Sizes And Colors
A logo should be universal in nature. It should be able to expand in size and contract as and when required for publishing on collaterals. If you get a logo which looks good only in a certain color and works only on certain sizes then you will have issues putting it on marketing collaterals like billboards, flyers et al. further down the line which will hamper your branding efforts.
4. Copying Someone Else’s Logo
Plagiarism is strongly condemned in any industry and no one should blatantly copy someone else’s logo and put their business’s name on it. Not only is it unethical, but it’s also illegal as well and it can land you in serious legal trouble.
If you copy someone else’s logo, it may also confuse your customer and they may mistake the other business to be yours and vice versa. Copying logos have unfortunately become commonplace in the industry and to check if your logo is unique you can run a quick image search with it and see what comes up.
5. Having A Logo Overly Abstract Or Complex
Logos need to be unique, but not confusing. If your logo is overtly abstract and takes a fair bit of time for the customer to understand then the recognisability factor of the logo will go down and we don’t want that to happen, do we?
Simple logos are easy to remember, however, they all have something unique which makes them worth remembering. Ask yourself, if you were to use your logo on a huge billboard on Times Square, would it look as good as it does on your visiting card? If the answer is no, it may be time for a refresh.
6. Use of Raster Images in Place of Vector Images
If your logo is designed in Photoshop instead of Illustrator or Coreldraw then your logo is a raster and not a vector. Raster images aren’t scalable as they are made up of pixels instead of curves and data points and hence when they are adjusted as per the required size they tend to break and blur like the image below. So always ensure that you or anyone who has designed the logo has used illustrator or any other program that creates files in Vector form instead of Raster.
7. Getting A Logo That Is Too Trendy
Logo trends change each year and what was a stunning and aesthetically pleasing logo back when you started the business may not be on par with the current trends and preferences of consumers.
You need the logo to stand the test of time and to feel modern and crisp even after a decade and you can do that by avoiding any design fad or trend which may be prevalent during the time you got your logo. Avoid using any stock clip art as well or your logo won’t look unique.
8. Using Monograms as Logos
While it may seem like a great idea to just use your business’s monograms and stylize them to use them as your logo it is a common mistake which you should certainly avoid.
To build credibility, the customers need strong recognizable visuals and monograms aren’t. You can try it out to see how it looks but in the long term it would be better to have an icon-based logo.
9. Incorporating Cliche Visuals
A light bulb for an idea or swooshes to show dynamic movement are old cliches which have shoved down our throats multiple times and thus it is better to steer clear from any cliches.
These visually associated cliches are usually the first thing that comes to mind during brainstorming sessions but they should also be the first ones to be discarded. Try to come up with something unique which may not seem directly associated but has a metaphorical association with the values of your business.
These were the top common logo design mistakes businesses make when getting or redesigning a logo. We hope this guide helps you in steering clear of these mistakes and finding the success you long for. If you have any more questions feel free to shoot them at us in the comments below.