Branding,Business

5 Branding Tips for Entrepreneurs on a Budget

“A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image” says brick marketing, by extension branding, is when that idea or image is marketed in such a manner so that it is recognizable by more and more people. As an entrepreneur, you have to deal with a lot of things which you may or may not be ready to deal with but one thing you shouldn’t have to deal with is budgetary restrains when it comes to building a brand so in this article we will be taking  look at 5 essential branding tips for entrepreneurs on a tight budget.

Have an Online address – Get yourself a website

Just like having your office located in a good locality subconsciously impacts your customer having a good online address also helps to improve that impression. Get yourself a website at a domain name that is short, relates to your brand and is memorable, you can either hire professional website design and development firms to make a great looking website for you or make one yourself using a website builder like Wix or Weebly.

Getting a professionally developed website is quite expensive and time-consuming and hence for budding entrepreneurs on a tight budget we recommend the use of any professional website builder online to ensure you get the website you love at a price you are willing to pay. Online website builders use a base theme called templates and then offer you the ability to customize them in the way you want, it is also fairly easy to use them thanks to the visual and graphic block style editor which writes all the code for you so you don’t have to. All you have to do is drag and drop  

Studies conducted by market leaders have found that any business with a website earns more than twice as much revenue per employee than a business without a website and digital existence. So go get yourself a beautiful website now!    

The Internet is you Friend – Leverage the Power of Social Media

What’s free and helps improve your brand? Social Media. Thanks to the digital boom, social media is now at the forefront for any kind of branding and marketing activity and you should leverage the power of social media to its fullest extent.

Using free tools to design your creatives and posting them consistently to get your brand’s message across to your consumer through the social media channels is a great way to interact with your customers and to build a strong online community for your brand.

If you wish to add fuel to your already ignited social media fire then platforms such as Facebook, Instagram, Twitter, and others also offer complex high level analytics for you to study and then take the best decisions for your business or run paid advertising campaigns.

Design it Yourself (D.I.Y) – Have a Memorable Logo and Tagline

A logo is one of the most important pillars for your branding. The logo of your business should be memorable, unique and visually appealing. Your logo is the first mark anyone will see, it will be on your visiting card, your website, your social profiles and even on your corporate merchandise and you wouldn’t want to have something that’s not visually appealing on all these places, would you?  

Having a logo professionally made is expensive but thankfully due to the advancements in technology, there are many ways in which you can now make a logo for your business and one of them is using an online logo maker like Laughing Bird or Tailor Brands both of which use Artificial intelligence (A.I) to create gorgeous logos at basically throwaway costs.

If you still want an actual human to create a logo for your business you can usually find independent contractors on aggregator websites like Fiverr, Upwork, Freelancer etc. They may not be the most experienced but if you wish you can give them a try, I wouldn’t personally recommend it though.

Life is more fun with friends – Collaborate with others

Collaborating with other brands helps strengthen your brand in the process thanks to the cross promotion that happens when we collaborate with others. As a brand, you are always looking to expand your audience and having strategic partnerships helps in achieving this target.

You can see a lot of brands collaborating to promote each other, Off-white and Nike or Louis Vuitton and Supreme, this kind of collaboration is a lot more popular in the fashion industry but it also works very well in other industries as well.

You will see a lot of brands now collaborate with influencers as well, these influencers have an audience and the brands have marketing budgets when they form a strategic partnership great marketing campaigns happen. So brands should ensure they identify influencers in their niche and also have strategic partnerships with them.        

The Customer is the King – Have Excellent Customer Support Staff

A happy customer will tell his friends, an angry customer will tell everyone! In the digital age, everyone now has a platform which they can use to publicize their opinions and with that brands now have to work extra hard to ensure only the good opinions about their brands go out.

To ensure all the customers are happy every brand now needs to have excellent customer services and some great examples of good customer service are companies like Amazon. Studies have proven that even a single negative review can impact the purchase decision of the customer a lot and hence companies now have to work extra hard to ensure their customers leave happy.

A happy customer is not just a customer but an ambassador for the brand and word of mouth publicity is still among the best forms of marketing brands can leverage.    

Your brand is one of the most important aspects of your business but you do not need to spend thousands on trying to build your brand, By following these five basic tips you can also create a strong brand for your business. Go ahead and tell us your branding stories in the comments and get some free marketing in the process 😉

I write things and help grow businesses. I enjoy writing about Marketing, Branding, Technology and Business Growth. I help businesses come up with unique and innovative ways to drive traffic to their websites and help them grow organically.