Hello, I’m Yash A Khatri

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Branding, Business

What is Brand Marketing and How it Helps You Build a Brand

To develop a brand, a business needs to focus on a few key areas like their external communications, advertising, customer servicing, promotion and reputation management et al. in hopes of establishing themselves as the go to company for that particular product or service. All of these elements combined help you build a visual brand which creates recognition in the minds of your audience.  Building a brand isn’t easy and it takes years or even decades to build a strong and recognisable brand. Many companies fail to create a strong brand even after being in business for a long time because […]

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Branding, Business

Your Brand Voice: What it is & How to Develop One

To engage an audience, a performer needs to have a distinct and unique personality. Similarly, to engage your audience, as a business you need to have a unique and distinct brand personality or brand voice. Companies and businesses that have stood the test of time have a strong sense of purpose and clarity in their messaging. This message is delivered through the means of various different channels on a consistent basis which helps their audience develop a sense of what the voice of the business sounds like.  Consistency and repetition is the key to build a strong recognition in the […]

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Branding, Business

9 Common Logo Design Mistakes

A logo is the easiest way for a business to get recognition. It is usually the first thing a customer sees, along with the tagline. To help you improve your logo and to bring it to the current standards, we are going to take a look at some of the most common logo design mistakes businesses make which make the logos feel antiquated and dated. Are you making these mistakes? Read on to find out.  Common Logo Design Mistakes that Businesses Make Mistakes are what makes us human and we only learn from them. However, if someone else has already […]

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Business, FinTech, Technology

The Best Emerging Technologies To Incorporate in your Apps for the Health Tech Sector in 2019

By 2020, the value of the digital health and wellness market is pegged to grow to US $206 Billion. Health care and health tech Apps have transformed from being a platform for interaction between doctors and patients to being a holistic record keeping, communication, and assistance solution for patients as well as their medical caretakers. Technology is the primary pain point for medical professionals and personalization is what most medical marketers believe is the future of health tech. Today, in this article, we are going to take a look at some of the most emerging technologies you can incorporate into […]

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General, Sponsored Work, Technology

T-mobile Rolls Out New Spam Protection Service

T-Mobile has recently rolled out their new spam protection service nationwide. This new service is called “Caller Verified” and it is developed to safeguard the subscribers of T-Mobile from spammers and scammers who try to spoof real contact numbers in a bid to scam you. This kind of scams are very rampant especially in the rural areas and by rolling out this service T-Mobiles hopes to reduce these kinds of common scams to a minimum. The new service uses standards and protocols such as SHAKEN and STIR which are put in place to end illegal caller ID spoofing. Currently, the […]

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General, Sponsored Work, Technology

The Best Free ways To Lookup A Phone Number

In the 21st century, Technology is the glue that binds us together.  One of the biggest and widely used pieces of technology is our cell phone which has turned from being just a device that allowed people to talk to each other into a complete and total personal computer which helps us accomplish most of our daily tasks.   The basic function of a cell phone is still intact and every day you may be getting a lot of calls but some of them may be unknown to you, in this scenario what do you do? In this article, we […]

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General, Sponsored Work, Technology

How to track down a long-lost friend

Do you still think about that cute guy that sat next to you in the maths class in that semester? Are the people in your high school yearbook just a photo and a name to you now, How can you track them down? Your long lost old friends with whom you have shared some great memories but fell out of touch. In this article, we will be taking a look at how you can track down a long lost friend and how you can get back in touch with them. Finding people in the digital age has gotten a lot […]

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General, Sponsored Work, Technology

How To Protect Yourself From Phone Porting Scams

Phone porting scams have become commonplace in the current atmosphere and if you have never heard of phone porting scams then I wouldn’t blame you. Cybercriminals are getting smarter by the minute and evolving as we call out their scams.  If you have ever been a victim of a hacking scare, you know how scary the thought of a stranger getting hold of all your private information stored on your smartphone is and to help you save that private information we are going to take a look at what is a phone port out scam and how you can save […]

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General, Sponsored Work, Technology

How To Lookup And Block An Unknown Phone Number

Unknown calls are the number #1 cause of credit card and identity frauds. Every unknown call you receive could potentially be trying to scam you out of your hard earned money. Telephone scammers from 3rd world countries like Africa, Bangladesh and Pakistan are getting smarter and more sophisticated in the way they scam you and here are a few tips to safeguard you from telephone scams. In this article, we will be taking a look at some ways to look up and block an unknown phone number so no scammer can get through to you. Many of the new phones […]

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General

Free Online Services That You Can Use In Your Everyday Life

Connected Applications have made our lives easier. Technology is changing at the pace of a bullet leaving a barrel and online services are coming up every day to help us ease our everyday life. In this article, we will be taking a look at some of the best online services that you can you to improve your everyday life at a cost of $0. Yes, absolutely free. Now that you are excited, Let us continue to see how you can improve your life for free. Service 1 – Google Okay, this one is one of the most common services we […]

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